Arriva North East

[kuyoyo]

RE: Arriva North East
We've got 'Sapphire' for the high-quality routes and 'MAX' for the express services. Now, the North East are adding a third brand to the bow - this one for high frequency routes.

Introducing 'Frequenta' - apart from WiFi on certain routes, it has no frills or extras. It's just for services with a turn-up-and-go service of 10 minutes or better. The brand is being rolled out at Darlington depot at present on town services as followed:
Service 2 (Red Hall - Branksome) - Red
Service 3/3a/3B (Skerne Park - Mowden/Harrowgate Hill/Fitzwilliam Drive) - Light Blue
Service 4 (Town Centre - Minors Crescent) - Pink
Service 9 (Town Centre - Springfield) - Light Green
Service 10 (Town Centre - Whinfield) - Dark Green
Service 13a/b (Town Centre - Firth Moor) - Orange

With the exception of the northern section of the 3 group of service, each runs at least every 10 minutes on the core section during the main daytime (the 9/10 and 13a/b both offer a combined 5 minutes service on their corridors).

As part of the branding, the traditional cream 'cow horn' is absent, instead it is replaced by a cream swoop in the style used by the MAX and Sapphire brands.

So far branded are:
2: EcoCity 4801-8
3/3a/3b: 2830/2/3/5/6/41
4: None
9/10: 2864
13a/b: 2854
Generic: 2843/9

Note: The EcoCitys retain their hybrid livery but without any of the previous lettering.