Stagecoach MCSL - Gillmoss Depot

[mbonwick]

RE: Stagecoach Merseyside - Gillmoss Depot
I was trying to get at how people see bus companies.
Although you're right that profit is the main driving force, companies want customers to come away with a positive experience of their journey - ie. thinking "OK, that wasn't so bad, I would do it again".

Clearly a packed bus does not send that image.
Another example is that of Stagecoach Gold. Although the primary objective is to get more people on the bus, it tries to do that by getting them to see the bus as more luxurious - ie. a positive experience.