Stagecoach MCSL - Chester & Wirral Depots

[Raawwwrrr!]

RE: Stagecoach Chester & Wirral

(15/11/2016 19:13)WhiteVanMan Wrote:  What wrong with Stagecoach (and other companies), checking they ticket machine data!
Also checking data from GreenRoad and CCTV images!

Ticket machine data is highly inaccurate, It doesn't tell you the exact stop someone boarded, only fare stages and at what time, likewise it doesn't always tell you when a person is alighting, only the fare stage.

Although smartcards are fully comprehensive as to what service you've used all day for example, again they don't tell you when a passenger alighted, why they did so, and paper weekly/day tickets tell you virtually nothing about a passenger except that they had one and what service they initially purchased it on (and that's if the driver even registered it)

CCTV images only last for a period of time unless backed up manually. To get information on who boarded you would have to look at every single minute of a CCTV tape when in reality a bus could be in service 5am-midnight each day, it isn't feasible at all.

(and just to add if anyone believes I'm being a bit defensive, I'm not meaning to be, but my degree specialism is marketing, and part of that is data capture, analysis, problem solving and feasibility studies)