UK Coachlines

[Gateacre]

UK Coachlines
Having seen a poster on the Coach Stop at Liverpool John Lennon Airport and a mini bus passing through the site, I have tried to find out more about the company.
They have a website: http://www.northwestcoachlines.com/

The poster indicated they are starting a Liverpool John Lennon Airport to/from Manchester along similar lines to the now defunct Terravision service. There are details of a services every 1.5 hrs in the Booking & Payment section of the website.

Does anyone know more about the company and has there been VOSA Registration of the service?
If all tickets are pre-booked does it operate under different criteria (akin Taxis v Private Hire)?

Good to see a new operator and I wish to see it be successful but a bit puzzled about the procedure applicable.