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Virgin Bus?
RE: Virgin Bus?
You do have to consider brand image though. So, let's look at the current Virgin brand and the main places it's utilised....

Virgin Atlantic - As a long distance airline, this is definitely a premium product. They offer high levels of service, are known for that, and you pay for it. It portrays the brand in a very high esteem.

Virgin Trains - Again, if you get on board, the interior doesn't exactly feel cheap and the first class prices certainly aren't cheap! The Pendolinos are also known as being pretty high calibre among the general public. There are certainly cheaper products on the railways so, again, I'd say it's a premium product.

Virgin Media - When you consider that you can get a freeview box and happily watch the free channels without a need for a contract, this can, yet again, be considered a premium product. When you look at the way they portray the brand in adverts and the people they get to star in the adverts, it's a pretty high class endeavour. Not cheap.

Then go from all that and look at the potential for a service bus company.... Without meaning to offend, it's not exactly the most high class thing going and it certainly wouldn't be a premium product at the end of the day. There's just no way it would work with the Virgin brand and image. However, I think the potential for high-end, long distance and, quite importantly in my opinion, premium coach workings is interesting.....

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Messages In This Thread
Virgin Bus? - Mal - 01/09/2012, 22:32
RE: Virgin Bus? - mbonwick - 01/09/2012, 23:37
RE: Virgin Bus? - wirralbus - 02/09/2012, 05:32
RE: Virgin Bus? - St Helens Rider - 02/09/2012, 07:13
RE: Virgin Bus? - wirralbus - 02/09/2012, 07:38
RE: Virgin Bus? - P450 SWX - 02/09/2012, 08:25
RE: Virgin Bus? - gka472l - 05/09/2012, 21:24
RE: Virgin Bus? - T42 PVM - 02/09/2012, 09:16
RE: Virgin Bus? - CX54 DKD - 02/09/2012 10:39
RE: Virgin Bus? - T42 PVM - 02/09/2012, 11:18
RE: Virgin Bus? - Metroline1511 - 02/09/2012, 19:37
RE: Virgin Bus? - CX54 DKD - 02/09/2012, 11:25
RE: Virgin Bus? - DVL418 - 03/09/2012, 16:18
RE: Virgin Bus? - T42 PVM - 02/09/2012, 11:29
RE: Virgin Bus? - cumbria0902150 - 02/09/2012, 12:30
RE: Virgin Bus? - wirralbus - 02/09/2012, 13:12
RE: Virgin Bus? - mathias - 08/09/2012, 11:41
RE: Virgin Bus? - CX54 DKD - 03/09/2012, 17:14
RE: Virgin Bus? - St Helens Rider - 05/09/2012, 21:51
RE: Virgin Bus? - mbonwick - 08/09/2012, 12:09
RE: Virgin Bus? - DVL418 - 08/09/2012, 12:38



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