First Manchester
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RE: First Manchester
I disagree Route Branding brings growth. Look again were services are growing, and yes route descriptions are placed on vehicles, not a map, but a route description, no it snot for bus passengers its to attract people who know nothing about bus services who are in there cars who are potential growth market that if you don't you are missing, leaflets also are poor in the TfGM area little black and white fleets you need to go to an office for that don't sell the service printed by TfGm while places outside PTE areas, and thats not just Manchester, try Liverpool and West Yorkshire as well have colour ones, and thats if they can be bothered to print upto date information in the first place when was a bus map last published in Greater Manchester?. Noted First have had to print them in some area's because TfGM can't be bothered, Yet they seem very capable of publishing a totally useless cycling map on a yearly basis and placing it in bus stations were its useless information. Merseytravel cant even be bothered to print anything for St Helens so PTE's have fat chance of attracting anyone to public transport. If they were really serious local bus information it would be posted through every house letterbox for the relevant buses and it would look professional not like its been printed cheaply or not persons forced to go to the internet to get it. The problem is with buses is no information is widely available and thats down to the PTE and peaople like Andy Burnham and Steve Rotherham who frankly don't care about bus usage, especially as they use cars. Route branding can be done well, think of the advantages to branding the 582 in Traditional Lancashire United Livery with branding along the roof lines above the window and branding on the rear to most windows to say every 7 minutes. |
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