Sapphire by Arriva

[M113 YKC]

RE: Sapphire by Arriva

(29/10/2013 23:27)cx04axy Wrote:  Service 1 Wrexham - Chester, I think the main reason there was too much negativity from the local newspapers of complaints. And also competition against Stagecoach. The Buses themselves are really nice *granted* just a few electrics issues** but since other sapphire projects, i think they learnt a few lessons.

But the 263 I can see been a highly possibly next candidate for sapphire if they continue to enroll the Sapphire brand to other routes.

I can understand Arriva wanting to improve their image, but it seems that the Sapphire treatment on the 1 hasn't exactly been entirely successful. How is the service in competition with Stagecoach?

I really think that the Sapphire project would have worked well on the 47/48, where Stagecoach are in full-time competition with their double-decker X2/2X service. The additional features, such as wi-fi, could have been a nice enhancement and most-definitely won passengers off of Stagecoach's services and maybe even Merseyrail!