First West Coast

[First Class]

RE: First West Coast

(12/08/2012 08:47)wirralbus Wrote:  Another thing that another operator is going to have to contend with is people still calling it Virgin , thats testament to Sir Richard Branson's marketing of the company that people know it as Virgin.

That is an interesting (and very irritating!) point.

Since starting my career on the railway, which is post privitisation, I endlessly hear customers telling me and colleagues how they will be writing to Richard Branson - regardless of what TOC they actually are using!

People really do believe he is in charge of "British Rail" !!

First will really need to market their brand name in the early days. I suspect a re-livery of the fleet will be scheduled fairly soon.

I think this livery will be applied:

http://farm7.staticflickr.com/6207/61014...4562_z.jpg