Impera Bus & Coach

[First Class]

RE: Impera Bus & Coach

Quote:Passengers will not be loyal to Arriva because their buses are brand-new, hybrid and feature wi-fi. They're most-likely going to board the cheapest, which is Impera (£3.50 day ticket and £12.00 weekly ticket). No, Impera don't operate 20 buses per hour from Birkenhead to Liverpool, but that isn't the aim of their services - the aim is to create new and better links from areas.

Whilst deviating away slightly, I think brand loyalty and identity is actually quite strong with Arriva. I don't subscribe to the idea that passengers simply get the first bus that turns up.

Quality over quantity. Whilst Impera's day/week tickets may be cheaper, this is reflective of the MASSIVE reduction in services, most of the people commuting need flexibility. You also have the advantage of the Arriva/Stagecoach ticket partnerships, as well as the not insignificant numbers of students who are given the free Arriva Student tickets whilst in full time education at Liverpool Community College.

That said, Impera missed a big trick with Catch the Bus Week. They could have sent staff to the busier bus stops with free day tickets along with some publicity and got the commuters giving it a trial!
Still not too late!